Privacy Policy

As of January 2026

1. Data Controller

The controller within the meaning of the General Data Protection Regulation (GDPR) is:

Bender Wine
Andreas Bender
Maximinstraße 2
54340 Leiwen
Germany

Visiting address:
Ausoniusstraße 25
54340 Leiwen
Germany

Phone: +49 (0)6507 93 970 46
Email: info@bender-wine.de

2. General Information on Data Processing

2.1 Scope of the processing of personal data

We generally process our users’ personal data only to the extent necessary to provide a fully functional website and to deliver our content and services. The processing of personal data is typically carried out only with the user’s consent. An exception applies in cases where obtaining prior consent is not possible for practical reasons and the processing of the data is permitted by law.

2.2 Legal Basis for the Processing of Personal Data

To the extent that we obtain the data subject’s consent for the processing of personal data, Article 6(1)(a) of the GDPR serves as the legal basis. When processing personal data necessary for the performance of a contract, Article 6(1)(b) of the GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of pre-contractual measures. To the extent that the processing of personal data is necessary to fulfill a legal obligation, Article 6(1)(c) of the GDPR serves as the legal basis. If the processing is necessary to safeguard a legitimate interest of our company or a third party, and the interests, fundamental rights, and freedoms of the data subject do not override the aforementioned interest, Article 6(1)(f) of the GDPR serves as the legal basis for the processing.

2.3 Data Deletion and Retention Period

The data subject’s personal data will be erased or blocked as soon as the purpose for which it was stored no longer applies. Data may also be stored if this is provided for by European or national legislation in EU regulations, laws, or other provisions to which the controller is subject. Data will also be blocked or deleted when a retention period prescribed by the aforementioned standards expires, unless there is a need to continue storing the data for the conclusion or performance of a contract.

3. Provision of the Website and Creation of Log Files

3.1 Description and Scope of Data Processing

Every time our website is accessed, our system automatically collects data and information from the visitor’s computer system. The following data is collected:

Information about the browser type and version
The user's operating system
The user's Internet service provider
The user's IP address
Date and time of access
Websites from which the user's system accesses our website
Websites accessed by the user's system via our website

The data is also stored in our system's log files. This data is not stored together with any other personal data belonging to the user.

3.2 Legal Basis for Data Processing

The legal basis for the temporary storage of data and log files is Article 6(1)(f) of the GDPR.

3.3 Purpose of Data Processing

The system temporarily stores the IP address in order to deliver the website to the user’s computer. To do this, the user’s IP address must be stored for the duration of the session. This information is stored in log files to ensure the website functions properly. We also use this data to optimize the website and to ensure the security of our IT systems.

3.4 Duration of Storage

The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. In the case of data collected for the purpose of providing the website, this occurs when the respective session ends. In the case of data stored in log files, this occurs after seven days at the latest.

4. Use of Cookies

4.1 Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in or by the web browser on the user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a unique string of characters that allows the browser to be uniquely identified when the website is visited again.

We use cookies to make our website more user-friendly. Some features of our website require that the browser used to access the site can be identified even after changing pages.

4.2 Legal Basis for Data Processing

The legal basis for the processing of personal data using cookies is Article 6(1)(a) of the GDPR (consent).

4.3 Purpose of Data Processing

The purpose of using technically necessary cookies is to make it easier for users to navigate our website. Some features of our website cannot be provided without the use of cookies.

4.4 Duration of Storage, Right to Object, and Right to Erasure

Cookies are stored on the user’s computer and transmitted to our site by the user. As a result, you, as the user, have full control over the use of cookies. By changing the settings in your web browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, you may no longer be able to use all of the website’s features to their full extent.

5. Google Analytics

5.1 Scope of the processing of personal data

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited (“Google”). Google Analytics uses cookies to help analyze how you use the website. The information generated by the cookie about your use of this website is typically transmitted to and stored on a Google server in the United States.

We have enabled IP anonymization, which means that your IP address is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website and internet usage.

5.2 Legal Basis for Data Processing

The legal basis for the use of Google Analytics is Article 6(1)(a) of the GDPR (consent). Data processing takes place only if you have given your consent via our consent management tool.

5.3 Purpose of Data Processing

We use Google Analytics to analyze and regularly improve the use of our website. The statistics we collect help us improve our website and make it more engaging for you as a user.

5.4 Duration of Storage

The data we send that is linked to cookies, user identifiers (e.g., user ID), or advertising IDs is automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

5.5 Transfer to a third country

For the transfer of data to the United States, we rely on the EU-US Data Privacy Framework, for which Google is certified.

5.6 Right to Object and Remedy

You can prevent cookies from being stored by adjusting your browser settings accordingly, or you can withdraw your consent at any time using our consent management tool. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website, as well as from processing this data, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout

5.7 Data Processing Agreement

We have entered into a data processing agreement with Google that meets the requirements of Article 28 of the GDPR.

6. Google Ads and Conversion Tracking

6.1 Scope of the processing of personal data

This website uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited. As part of Google Ads, we use conversion tracking. When you click on an ad displayed by Google, a conversion tracking cookie is set. Cookies are small text files that the web browser stores on the user’s computer.

These cookies expire after 30 days and are not used to identify users personally. If a user visits certain pages on this website and the cookie has not yet expired, Google and we can determine that the user clicked on the ad and was redirected to that page.

6.2 Legal Basis for Data Processing

The legal basis for the use of Google Ads is Article 6(1)(a) of the GDPR (consent). Processing takes place only if you have given your consent via our consent management tool.

6.3 Purpose of Data Processing

We use Google Ads to draw attention to our attractive offers through advertisements on external websites. The advertising data allows us to determine how successful individual advertising campaigns are. This data is used to show you ads that might actually interest you, to make our website more appealing to you, and to ensure that advertising costs are calculated fairly.

6.4 Transfer to a third country

For the transfer of data to the United States, we rely on the EU-US Data Privacy Framework, for which Google is certified.

6.5 Right to Object and Remedy

You can prevent cookies from being set by adjusting your browser settings accordingly, or you can withdraw your consent at any time using our consent management tool. You can also disable interest-based advertising at https://adssettings.google.com.

7. Contact Form and Email Contact

7.1 Description and Scope of Data Processing

Our website features a contact form that can be used to contact us electronically. If a user chooses to use this option, the data entered in the form will be transmitted to us and stored. This data includes:

Name
Email address
Phone number (optional)
Reason
Message text
Date of dispatch

Alternatively, you can contact us via the email address provided. In this case, the user’s personal data included in the email will be stored.

7.2 Legal Basis for Data Processing

The legal basis for processing the data is Article 6(1)(a) of the GDPR, provided the user has given consent. The legal basis for processing data transmitted in the course of sending an email is Article 6(1)(f) of the GDPR. If the email contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR.

7.3 Purpose of Data Processing

We process the personal data entered in the form solely for the purpose of responding to your inquiry. If you contact us via email, this also constitutes the necessary legitimate interest in processing the data.

7.4 Duration of Storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data entered in the contact form and data sent via email, this is the case once the respective conversation with the user has ended. The conversation is considered ended when it is clear from the circumstances that the matter in question has been conclusively resolved.

8. Rights of the Data Subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

8.1 Right of Access

You may request confirmation from the controller as to whether we are processing personal data concerning you. If such processing is taking place, you may request the following information from the controller (Art. 15 GDPR).

8.2 Right to Correction

You have the right to request that the controller rectify and/or complete your personal data if the personal data concerning you that is being processed is inaccurate or incomplete (Art. 16 GDPR).

8.3 Right to restriction of processing

Under certain conditions, you may request that the processing of your personal data be restricted (Art. 18 GDPR).

8.4 Right to erasure

You may request that the controller erase your personal data without delay, and the controller is obligated to erase such data without delay if any of the legal grounds apply (Art. 17 GDPR).

8.5 Right to Information

If you have exercised your right to rectification, deletion, or restriction of processing from the controller, the controller is obligated to notify all recipients to whom your personal data has been disclosed of this rectification, deletion, or restriction of processing, unless this proves impossible or involves disproportionate effort (Art. 19 GDPR).

8.6 Right to Data Portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided (Art. 20 GDPR).

8.7 Right to Object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data carried out pursuant to Article 6(1)(e) or (f) of the GDPR (Article 21 of the GDPR).

8.8 Right to Withdraw Consent Under Data Protection Law

You have the right to withdraw your consent under data protection law at any time. Withdrawing your consent does not affect the lawfulness of any processing carried out on the basis of your consent prior to its withdrawal.

8.9 Automated decision-making in individual cases, including profiling

You have the right not to be subject to a decision based solely on automated processing—including profiling—that produces legal effects concerning you or similarly significantly affects you (Art. 22 GDPR).

8.10 Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place where the alleged infringement occurred, if you believe that the processing of your personal data violates the GDPR.

The regulatory authority responsible for Bender Wine is:

The State Commissioner for Data Protection and Freedom of Information in Rhineland-Palatinate
P.O. Box 30 40
55020 Mainz
Phone: 06131 208-2449
Email: poststelle@datenschutz.rlp.de
Website: https://www.datenschutz.rlp.de

9. Validity and Changes to This Privacy Policy

This Privacy Policy is currently in effect and is dated January 2026. As our website and the services offered through it continue to evolve, or due to changes in legal or regulatory requirements, it may become necessary to amend this Privacy Policy. You can view and print the most current version of the Privacy Policy at any time on our website at https://bender-wine.com/datenschutz.